La Chose French Liquide: the brand and its formats
When you compare ranges rather than individual recipes, a few references end up serving as yardsticks simply because everybody has met them. La Chose French Liquide is one of those names, carried by most French retailers and by a number of European shops that publish in English, which is how British readers usually run into it. The point of this article is not to pull the recipe apart note by note, but to place the reference among French ranges and to explain what its three formats actually imply for someone reading from the United Kingdom.
Where the reference comes from and who makes it
The useful first move with any range is to trace the manufacturer rather than the commercial name. An e-liquid brand is not always a factory; very often it is an editorial identity placed on third party production.
Here the retailer product sheets agree with one another. The liquids are described as made and bottled in France, in the Lips laboratories, and Le French Liquide is presented by several distributors as a French brand distributed by Lips France since 2013.
That has practical value rather than patriotic value. A single identified manufacturer means a stable production chain, consistent batches, and a compliance trail you can actually follow on the label.
It is exactly the criterion that separates an established range from an opportunistic one built on a rotating subcontracting catalogue, where two bottles bearing the same name may not resemble each other from one year to the next.
La Chose French Liquide among French dessert ranges
The French ready to vape landscape splits roughly into three positions, and knowing which one you are looking at prevents most disappointments. The families are not exotic and British readers will recognise them.
There are the legible fruit ranges, built on simple, immediately identifiable pairings, generally designed for high volume daily use. There are the classic ranges, centred on tobacco profiles. And there are the dessert ranges, denser and more complex, designed to be used in bursts rather than as a background all day.
La Chose French Liquide sits unambiguously in the third group. Retailer descriptions place it in the dessert category around a set of coffee, salted butter caramel, hazelnut, vanilla and pecan, and the same composition appears, in nearly identical terms, across several independent shops.
That positioning changes how you should compare it. It does not go head to head with an everyday fruit range, because the two answer different uses, and plenty of vapers alternate between the two rather than pick a side. Our piece on judging a range by its flavour palette sets out why that spread matters more than the length of a catalogue.
The three formats, read from the United Kingdom
This is probably the most useful part when comparing ranges: a serious range rarely exists in a single container. The spread of formats is a maturity indicator, and each one lands differently against British rules.
The ten millilitre bottle is the nicotine format. Product sheets give a fifty fifty ratio between propylene glycol and vegetable glycerine, with nicotine steps of zero, three, six and eleven milligrams per millilitre depending on the retailer, one distributor additionally listing a sixteen milligram step that is not echoed elsewhere.
For a British reader that format is immediately familiar, since the Tobacco and Related Products Regulations 2016 cap a nicotine containing refill container at ten millilitres and nicotine strength at twenty milligrams per millilitre. The rules also require that e-cigarettes and e-liquids be notified and published by the MHRA before they can be sold, which is the check to make before assuming any imported reference is on sale here.
The fifty millilitre format follows shortfill logic. The bottle holds sixty millilitres in total and arrives filled with fifty millilitres of nicotine free liquid, leaving room for shots. A detailed technical sheet gives around 3.33 milligrams per millilitre with one shot added and around 5.71 with two.
Those figures come from French shots at twenty milligrams per millilitre. Run the same bottle through the British convention, where a ten millilitre shot at eighteen milligrams per millilitre is standard, and the arithmetic lands at three milligrams per millilitre across sixty millilitres, which is the number most UK vapers already have in their heads.
The third format is a thirty millilitre DIY concentrate, meant to be diluted and not vaped as it comes. Two independent sources agree on a suggested fifteen per cent in a base and on roughly a fortnight of steeping away from light before judging the result. One retailer presents that concentrate as a limited edition released for the reference’s tenth anniversary, a claim that appears nowhere else and should be taken for what it is, an unverified commercial mention.
How La Chose French Liquide compares across formats
The ten millilitre nicotine format is the one that compares directly with every other ready to vape range on a British shelf. It is the ground where availability of strengths and batch consistency can be judged easily.
The shortfill puts the brand in another logic entirely, aimed at higher consumption vapers, often on more powerful hardware, who accept the extra step of adding a shot. The dilution principles are the same ones set out in our guide to the CBD booster shot, only with nicotine in place of cannabidiol.
The concentrate moves the reference into home mixing, where you are buying a flavouring rather than a finished product. Presence on all three grounds is itself a comparison point, since many brands exist on one format only, which forces a change of range as soon as your habits change.
A point of vocabulary worth settling
This site writes a good deal about vaped cannabidiol, and confusion arrives quickly as soon as a liquid is described as artisanal or dessert flavoured. So it is worth being blunt about it.
This is a conventional e-liquid, available with or without nicotine depending on the format, and not a cannabidiol product. The two categories follow different labelling, different figures on the front of the bottle and different hardware expectations.
A cannabidiol liquid is chosen on other criteria, extract type and stated content in particular, and it is vaped on a setup tuned for it, as covered in our guide to hardware and settings. Mixing the two reading grids leads to comparing things that are not comparable.
Frequently asked questions
Is the range made in France?
Retailer product sheets describe manufacture and bottling in France, in the Lips laboratories, with compliance to French and European standards. That is a claim taken from concordant commercial sheets rather than from an independent audit.
Which formats exist for this reference?
Three: a ten millilitre nicotine bottle, a fifty millilitre shortfill supplied in a sixty millilitre bottle with no nicotine, and a thirty millilitre concentrate for dilution. Not every retailer stocks all three.
What ratio of propylene glycol to vegetable glycerine is stated?
Concordant retailer sheets give a fifty fifty split for the ready to vape versions in ten and fifty millilitre formats. That balanced ratio is the usual match for mouth to lung pod hardware.
Can the concentrate be vaped directly?
No. The technical sheets state explicitly that it is designed to be diluted into a base and not used as it comes. The suggested figure quoted by two independent sources is fifteen per cent.
Does it contain CBD?
No. It is a conventional e-liquid, offered with or without nicotine depending on format, with no connection to cannabidiol liquids or to the rules that apply to them.
What to take away
Comparing brands rather than recipes means looking at three things: who manufactures, which formats the range exists in, and which use it answers.
On all three counts La Chose French Liquide reads easily. An identified French manufacturer, a presence across nicotine, shortfill and concentrate formats, and an unapologetic dessert positioning that places it alongside everyday fruit ranges rather than against them.
For a British reader there is a fourth check to add, and it is the practical one: an imported reference has to be notified and published by the MHRA before it can be sold here, so availability is worth confirming rather than assuming. Beyond that, the only question no comparison will settle for you is whether a dessert profile still suits you after a month, and that one is answered bottle by bottle.
Editorial content for adult readers only. Vaping products usually contain nicotine, a substance that causes addiction. Not for sale to under-18s in the United Kingdom. This article is not a buying recommendation.